Very few people can boast about working hand and hand with certainly one of the worldвЂ™s many recognizable business owners. Advertiser Teneshia Jackson-Warner can proudly offer her success rubbing arms with, perhaps, the absolute most Hip that is successful Hop, Russell Simmons.
Founder and CEO of Egami Consulting Group, her business is an award-winning, woman-owned, NMSDC and WBENC certified minority marketing company devoted to connecting brands to metropolitan and consumers that are multicultural inspirational platforms. She’s is a multifaceted, skilled business owner that is the writer associated with book, вЂњProfit With Purpose: A MarketerвЂ™s Guide to Deliver Purpose-Driven Campaigns to Multicultural Audiences.вЂќ
It’s the very first guide to be published on multicultural вЂњPurpose-Driven advertisingвЂќ and Teneshia does take time out of creating multicultural marketing methods to speak with BlackEnterprise.com.
BlackEnterprise.com: exactly What led you down this way to your present position additionally the business you began?
Teneshia Jackson- Warner: we initially began down the path fueled by a aspire to align my profession and passion. During the time, my job had not been satisfying and I also had a formidable feeling I was suppose to do with my life that I was not doing what. Therefore, my very first project that we offered myself would be to evaluate my strengths and interests and then work to find opportunities for the reason that area. That journey led me personally to Egami that is founding Consulting and in addition later on working exceptionally close with Russell Simmons at RUSH Communications.
Everyone knows that the multicultural market is the fact nowadays, just exactly just what drove you to definitely give attention to this specific area of the vast market available and what exactly are your expectations how the viewers may or might not develop?
A lot of my initial projects that are first me personally working closely with Russell SimmonsвЂ™ RUSH Communications. A lot of these initial tasks primarily involved the consumer that is urban; which range from the вЂGet Out the VoteвЂ™ Campaign, up to a literary effort entitled, вЂHip Hop Reader.вЂ™ These jobs served as an automobile for the business sponsor brands in order to connect with metropolitan customers. After focusing on jobs that mainly centered on metropolitan consumers, we expanded our reach to multicultural audiences including African Us americans, Hispanics, Asians and much more. Offered multicultural audiences take target to be the brand new bulk in US by 2042, we comprehended forex trading can be more and more attractive to business businesses trying to stay competitive in a marketplace that is rapidly changing.
With your business, Egami asking Group, what exactly are a few of the things youвЂ™ve achieved and who’ve you caused?
We payday loans in New Mexico now have won awards that are several Egami and they are actually honored and proud to possess achieved this once the marketplace is messy and these honors display which our work stands apart through the audience.
We formed a strategic partnership with the worldвЂ™s 3rd largest communications company, MSL Group, a Publicis Groupe worldwide engagement company therefore we act as the variety advertising partner to MSLGroup. Together we now have delivered client that is award-winning for leading brands such as for example P&G Bounty and My Ebony is stunning, Verizon Wireless, Hennessy, Heineken, Dasani, General Motors, Western Union and KFC.
I’ve additionally won a few company honors including the coveted Black Enterprise Rising Star 40 and Under in 2012, plus in 2010, I became identified by the system Journal 40 Under 40 prize for U.S. African-American achievers. VarietyBusiness.com has ranked Egami among the list of Top 500 Variety organizations for 2012. Last year, being a testament to the collaborative prowess, Egami received an ADCOLOR most effective Partnership (MVP) Award celebrating agencies that partner to supply innovate approaches to their respective companies and community.
Egami spent some time working with quantity of various brands including:
Procter & Gamble: My Black is gorgeous Campaign Verizon Wireless: вЂ“ VZW Small company Empowerment Series вЂ“ Ebony History Month Program -Г‚ per day in the Life of a History Maker вЂ“ Hispanic Heritage Month вЂ” Dia De Tus Suenos.
Hennessy: The launch of Hennessy 44, a share of arises from sales creatingГ‚ scholarships with Thurgood Marshall.
Procter & Gamble: Bounty
The aforementioned promotions just represent some of the most present promotions.
Exactly just What inspires you to receive up within the to do what you do morning?
IвЂ™ve connected the dots between my purpose that is personal and, therefore every day personally i think that my journey has meaning. We donвЂ™t glance at my time to day as вЂworkвЂ™ by itself but rather I have a look at every day as my chance to provide the planet with my set of skills. Not just does that serve as my inspiration however it brings me personally joy and satisfaction.
YouвЂ™ve written book, вЂњProfit With Purpose:Г‚ A Marketers Guide to Deliver Purpose-Driven Marketing Campaigns to Multicultural Audiences.вЂќ Just what will people gain from scanning this?
A) Whether a brand name supervisor, a CEO, students, or business owner, every one of us must believe our everyday lives have meaning inside our activities that are day-to-day. Revenue having a function will allow you to realize that purpose whether on your own, your organization, your brand name, or your strategy. A lot more than that, the guide provides a framework for inspiring passion for your function inside your company, and methods for interacting your purpose motivated message to your exterior worldвЂ“your current and customers that are future.
B) An understanding of how exactly to spot during the center of each company choice. The guide describes exactly how this process will result in better decisions, greater brand name value, influenced and involved workers, and clients that are faithful and turn advocates that are enthusiastic. And right right right hereвЂ™s the most useful partвЂ“all of these advantages will result in long-lasting earnings and sustained share-holder value as time passes.
C) Profit With Purpose additionally functions as a guide for managers that are prepared to start the duty to build their organizations around causes that increase beyond these products they manufacture or even the solutions they offer. Revenue with Purpose provides instructive samples of just just how brands such as for example P&G, Verizon, and Moet Hennessy have turned multicultural, purpose-driven, promoting methods into winning promotions, international brand name understanding, and yes, tremendously lucrative growth that is long-term. Teneshia guides you through the entire process of finding your cause after which forming the alliances you need to share your passion and dedication with other people.
D) An understanding of simple tips to leverage marketing that is purpose-driven a successful and essential technique for linking with multicultural customers, specially people who genuinely believe that your organization does not care especially about them. Frequently, the most readily useful approach to bridging this space would be to recognize a reason that counts for them, bought it and embrace it, then start to share that passion.
That is this book targeting?
A CEO, a student, entrepreneur and/or business executive as noted above, this book is a great read for a brand manager.
Seek to actually know very well what matters to your customers вЂ” their values, their interests, their hopes for future years. ItвЂ™s through this knowing that you are able to serve that is best them. The key phrase here is вЂserveвЂ™ them not вЂsellвЂ™ to them. The brands that are getting it right with multicultural consumers have adopted a serving mindset and are looking to enhance the lives of these consumers not just sell to them.Г‚ This is the basic fundamental of purpose driven marketing as noted in Profit with Purpose.
Whenever does the guide launch and just just exactly what plans can you have with the guide?
The guide launched 1, 2012 and it is offered at Amazon.com november. With the launch for the book, our company is hosting a romantic honors supper, вЂњThe Purpose Awards Dinner,вЂќ November 13 th in nyc. The supper shall salute brands, people, businesses and visionaries which are residing on function and impacting the planet.
In February 2013, EGAMI is introducing a signature platform called вЂњThe Dream ProjectвЂќ built to equip present and aspiring business owners, creatives, and the ones whom dare to dream with tools to simply just take their current concept and/or brand positioning to your next degree. Dream Project will introduce with a 2-day conference/symposium held in Atlanta вЂ“ Feb. 2013.
I shall begin providing brand new keynote and workshop sessions. Including, Key basics to cause Driven Marketing workshops for brands along side a Discover Your Brand Purpose vision board session that is creative present and aspiring business owners.
Can there be anything else youвЂ™d love to say, any final terms of knowledge?
We encourage all of which are reading thisвЂ¦brand supervisors, pupils, business owners for connecting the dots in the middle of your brand and/or your individual function plus the requirements of these which you searching are to serve вЂ” that intersect point is when secret occurs!